Trades & Investments Advisory

Project Overview

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Challenge

Big business is attractive, with huge profits for some. But there’s something to be said about small business as well, with lower risk and the potential for creativity. Darren Robbins of Big D Custom Screen Printing in Austin,

In 2008, Starbucks announced that they would be closing 600 US stores. Up to that point, Starbucks stores had added new offerings, including wi-fi and music for sale, but started to lose its warm “neighborhood store” feeling in favor of a chain store persona. Harvard Business Review points out that in this situation, “Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special.” Meaning, in order to keep up, Starbucks would either have to cut prices, or cut down on stores to restore its brand exclusivity.

HBR’s case study shares three problems with the growth of Starbucks: alienating early adopters, too broad of an appeal, and superficial growth through new stores and products. Harvard recommends that Starbucks should have stayed private, growing at a controlled pace to maintain its status as a premium brand.

Our Solution

In 2008, Starbucks announced that they would be closing 600 US stores. Up to that point, Starbucks stores had added new offerings, including wi-fi and music for sale, but started to lose its warm “neighborhood store” feeling in favor of a chain store persona. Harvard Business Review points out that in this situation, “Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special.”.

  • Premium price for an experience that is no longer special.

  • But started to lose its warm “neighborhood store” feeling

  • Starbucks announced that they would be closing.

Big business is attractive, with huge profits for some. But there’s something to be said about small business as well, with lower risk and the potential for creativity. Darren Robbins of Big D Custom Screen Printing in Austin,

HBR’s case study shares three problems with the growth of Starbucks: alienating early adopters, too broad of an appeal, and superficial growth through new stores and products. Harvard recommends that Starbucks should have stayed private, growing at a controlled pace to maintain its status as a premium brand.

Results

Reduced lead time

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Decreased variability

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Lowered the risk of back-ordeR

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Collaborate with Us 人事募集

実務修習 修了考査 終了に伴う不動産鑑定士(予定)の募集

1.応募資格

不動産鑑定士(予定者含む)

2.雇用形態 正社員(3ヶ月間の試用期間あり)

3.業務内容 不動産の鑑定評価

4.勤務地 ・本社

5.待遇・諸手当 当社規程による

賞与(夏期・冬期・臨時(業績反映))、通勤交通費、退職金制度、宿泊出張日当、定期健康診断、他TOEIC成績優秀者特別手当・必要資格取得支援制度 等

6.休日休暇 週休2日(土日祝)、年末年始休暇、夏期休暇、慶弔休暇、有給休暇 等

7.勤務時間 【専門職】9:30~18:00(昼休み1時間・実働7.5時間)

8.保  険 健康保険、厚生年金保険、雇用保険、労災保険

9.応募手続き ・履歴書(写真添付)、経歴書を下記連絡先に事前連絡の上、郵送または持参してください(提出書類は採用選考のみに利用します。なお、返却はいたしません)。

・面接に関しましては後日連絡いたします。

10.連絡・応募書類郵送または持参先 ・本社 

不動産鑑定士・不動産鑑定士論文試験合格者・一級建築士・再開発プランナーの社員募集要項

1.応募資格

不動産鑑定士・不動産鑑定士試験合格者・一級建築士・再開発プランナー(これから取得を目指す方も)

2.雇用形態 ・正社員(3ヶ月間の試用期間あり)

・契約社員(勤務形態に応じて対応)

3.業務内容 不動産の鑑定評価・不動産のコンサルティング 等

4.勤務地 ・本社

5.待遇・諸手当 当社規程による

賞与(夏期・冬期・臨時(業績反映))、通勤交通費、退職金制度、宿泊出張日当、定期健康診断、他TOEIC成績優秀者特別手当・必要資格取得支援制度 等

6.休日休暇 週休2日(土日祝)、年末年始休暇、夏期休暇、慶弔休暇、有給休暇 等

7.勤務時間 【専門職】9:30~18:00(昼休み1時間・実働7.5時間)

8.保  険 健康保険、厚生年金保険、雇用保険、労災保険

9.実務実習等 ・修習期間・指導鑑定士は弊社にて対応

・修習期間

 原則:入社1年実務を経験 → 1年コースで受講

    又は、入社後即2年コースで受講

    但し、経験・能力等に応じた例外規定有

・実務修習料金は原則会社負担

(再受講は自己負担、途中退職の場合、返還規定あり)

・実務修習の講義等は出勤に準ずる扱い

・協会への入会金・会費は会社負担

10.応募手続き ・履歴書(写真添付)、経歴書を下記連絡先に事前連絡の上、郵送または持参してください(提出書類は採用選考のみに利用します。なお、返却はいたしません)。

・面接に関しましては後日連絡いたします。

11.連絡・応募書類郵送または持参先 ・本社 

担当 いとう(担当者へのメールはこちらから)

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